tokidoki, meaning "sometimes" in Japanese, is the brainchild of Italian artist Simone Legno, alongside entrepreneurs Pooneh Mohajer and Ivan Arnold. Since 2005, tokidoki has charmed the world with its captivating characters and imaginative designs, becoming a sought-after lifestyle brand. From apparel to cosmetics, accessories, toys, and more, tokidoki's global appeal bridges cultures and aesthetics.

Simone Legno's cross-cultural inspiration and Pooneh Mohajer's business acumen have driven tokidoki's evolution into a cultural phenomenon. With a blend of Italian design and a passion for Japan, tokidoki has cultivated a vibrant community. Beyond its artistry, tokidoki's collaborations further fuel its innovative spirit, making it a beacon of creativity and cuteness.

Immerse yourself in the vibrant realm of tokidoki, where unexpected artistry and cultural fusion await. Join the ranks of enthusiasts celebrating this dynamic blend of style, culture, and creativity. Explore tokidoki and experience the magic of "sometimes" that enchants fans worldwide.